AI-Integrated Digital Marketing

This course explores how Artificial Intelligence (AI) is transforming digital marketing, covering key areas such as SEO, content marketing, social media, paid ads, email marketing, customer engagement, and analytics. Participants will learn to use AI-driven tools to automate tasks, enhance targeting, personalize content, and improve marketing performance.

Key Topics:

• Week 1: Introduction to Digital Marketing & AI Basics – Learn the fundamentals and AI’s role in marketing.

• Week 2: AI in Social Media & Paid Advertising – Explore AI-driven ad campaigns, chatbots, and influencer marketing.

• Week 3: AI-Driven Content & Email Marketing – Use AI for copywriting, video creation, email automation, and voice search.

• Week 4: AI in Analytics, Ethics & Future Trends – Understand AI-powered analytics, conversion optimization, and ethical concerns.